The internet is a vast and complicated place. And if you’re a small business owner trying to establish yourself as part of the online ecosystem, it can be downright intimidating. One of the most important things you can do for your brand is to build links from other websites. These links can help you rank higher in search engine results, boost traffic from new visitors, and even drive qualified leads to your website.
But how exactly do car detailers go about building high-quality backlinks? In this guide, we’ll show you what steps to take and what techniques will help ensure your website gets noticed by search engines—all while ensuring that your competitors don’t get there first!
Car detailing is an industry that relies heavily on SEO. In order to get their business found online and compete with other detailers, car detailers need to ensure that they’re implementing the right SEO strategies on their website.
Link building is one of the most important SEO strategies any car detailer can implement. At the same time, it helps improve your ranking on search engines like Google and Bing, which will give you a better chance of getting noticed by potential customers looking for services like yours.
Red Eagle Mobile Detailing, a car detailer in Boston, has generated 250+ calls a month and 20,000 views on Google Maps since 2011 by building its backlink profile. Additionally, it has increased its online visibility by ranking well in Google Maps and attracting links from diverse sites.
Through link building, they ranked on the first page for 100+ keywords and in the top 3 on Google Maps for very competitive keywords.
The competitive keywords include:
Link building is a necessary part of any SEO campaign, while not discussed often. Red Eagle Mobile Detailing’s link building strategy is a good example of how to leverage a good reputation and dominate Google Maps. We recommend that website owners follow suit and build their link profiles by partnering with credible and relevant sites.
How to acquire backlinks? Keep reading and learn how!
Backlinks are a key part of SEO. They’re like votes. The more backlinks you have, the better your site will rank.
The problem is that they can be very hard to get. You can’t just ask someone to link to you. You need to earn it. There are five ways to acquire backlinks:
Write an article worthy of a backlink, and then contact the owner of a website you think would be interested in publishing your content. The owner will usually be glad to receive your submission and add a link to your site.
For example, if you have a blog about car detailing, publish a few articles related to auto detailing on Facebook so people can read them easily at any time. If you post valuable information about car detailing on Twitter or Pinterest, people will see them when they search for related topics on Google or Bing.
Guest posting has been around for ages, but it’s still one of the best ways to build up high-quality backlinks quickly. It also helps improve SEO rankings because Google sees more authoritative links pointing at your site when someone writes about something you wrote about before on another site, even if you did not directly link it.
Forums are a great place to share your content and link back to your website. You can also get great feedback from other people visiting the forum. It’s important to be careful about what you discuss on forums, as some have strict rules about what you can and cannot say. However, if you follow the rules and contribute valuable information, you’ll be able to build up an audience for yourself on these sites.
The most expensive method of obtaining links is by purchasing them. The most common way this is done is through a link network, where you pay a fee per link, ranging from $1 to $100+. This can be done through Google AdWords or Facebook Ads. The problem with this method is that you don’t know whether the links will be high quality.
This brings us to the next section…
Backlinks are the most important part of any SEO campaign. A backlink is simply a hyperlink on another website that points directly to your website. The more high-quality backlinks you have pointing towards your site, the better your search engine rankings will be. They’re what helps your website rank higher in search results, and they’re what can help you get more traffic and sales.
In fact, it’s been proven that the number of high-quality backlinks you have pointing toward your site is directly correlated with how well you’ll rank in Google search results. So if you want to improve your rankings and drive more traffic, you need to build up as many high-quality backlinks as possible.
Although little is known about how search engines measure the quality of backlinks, most experts agree that high-quality links are those that are natural, reputable, and relevant.
High-quality backlinks are natural.
A natural backlink is one that business owners do not pay for or obtain. So if you were to write an article about how to do ceramic coating and include a link to my website in the article, that would be considered natural link building because you did it yourself. If someone else wrote a blog post about what a quick interior detail entails and included a link to my website, that would be unnatural because someone else did it for you.
High-quality backlinks are reputable.
A reputable site is well-known, popular, and respected in its industry or niche. A site with no reputation will not be able to rank well for anything because search engines do not trust sites they have never heard of before unless they have already been trusted by another trusted source.
The more reputable sites that link out to your page or site, the better chance you have of ranking well in search engines because this proves your content has value in the eyes of others who have something to say about it.
High-quality backlinks are relevant.
Relevance is the most important factor when it comes to quality. If you have ten links pointing to your site, and they all have nothing to do with what you sell, they aren’t really going to help your rankings much.
Creating useful, interesting, and entertaining content is the best way to get relevant backlinks. People will share it on social media platforms like Facebook and Twitter; others will find it through search engines or via email; others will still link to it from their own websites for various reasons.
The more people there are linking to your website, the better off you’ll be in terms of rankings and traffic.
The best way to build links is to submit a press release. The benefit of this is that you are sending the media and potential customers a valuable piece of content, which is likely to be read by people in your target market.
A second option is to submit a page to DMOZ, Yahoo! Directory, or one of the many local business directories. These sites have a lot less competition than other directories, so it’s easier for small businesses like you to rank well on them.
Broken link building is a powerful technique for improving your rankings, but what exactly is it?
Broken link building makes use of the fact that Google actually rewards websites when they link to broken or otherwise outdated pages.
What’s more, broken links often lead to higher rankings in the SERPs because Google assumes that you are providing value by linking out to other sources.
Using this technique, you can build quality backlinks without having to worry about whether or not the website will still be active in the future since it doesn’t matter whether or not the website exists anymore—what matters is whether or not you have provided value by linking out.
Content marketing is a great way to build links. You can use content marketing to build links to your site, your service pages, and even local directories. The more valuable and unique the content you create, the more likely it’ll be shared on social media by users interested in what you offer.
Content marketing is free if you do it yourself or relatively cheap if you hire someone else to do it for you.
Resource page link building is a great way to build brand awareness and authority, as well as generate traffic.
A resource page is a website that links to other websites in the form of an informational hub. The main purpose of these pages is to provide useful information on a certain topic, whether industry or a specific niche. These pages are typically found in blogs, but standalone sites focus solely on providing up-to-date resources for their visitors.
Resource pages can help your brand gain credibility by showing potential customers that you’re knowledgeable about your industry and community—allowing them to trust what you have to say more easily when they contact you for services or advice.
Email outreach is one of the best ways to build links for your website. There are a few things you need to do in order to get the most out of email outreach, but once you’ve got everything in place, it’ll be easy to pull off.
Here’s what we recommend:
Use a spreadsheet or document to keep track of all the emails you send out, who they’re going to and which ones have been responded to. You may think this isn’t important because it’s not hard work like writing content or sending traffic, but trust us, keeping track of this stuff will make all the difference when it comes time for reporting back on how well your campaign has done. This way, when someone contacts you asking how many links they got from their first ever link-building campaign, they won’t have any trouble finding out!
Personalize each email as much as possible before sending them off – remember that everyone wants personal attention these days, including potential clients/partners too! Make sure every message goes straight into their inbox rather than being filtered by an auto-reply system or landing page designed specifically for people searching Google using specific keywords only found within those pages.
When car owners take their vehicles to a local detailing shop, they want to know they’re getting the best service available. These consumers are serious about maintaining the appearance of their vehicles and are willing to invest in this service because it’s an important part of their lives.
Tailoring your approach to link building for car detailers can help you build links that strengthen your brand’s online presence and improve your search engine rankings. To do this, you want to emphasize the value of your content and its placement on your site. These details show potential links where you stand out from competitors and highlight what makes your brand great.
Link building for car detailers is a long-term strategy and requires patience, consistency, and commitment from the people involved with a website. However, by emphasizing your value instead of focusing on a quick process, you can attract links from sites with good domain authority, which will move through Google’s algorithm faster than other types of links.
If you want your brand to shine through all the competition out there, then it’s worth putting some time into understanding what makes each type work best as well as how they can be obtained most easily before diving right in with both feet!